Starleaton is launching a new pulp-paper based outdoor display board for the Australian market, made by Swedish company Oppboga Bruk, which it says offers environmental and production advantages over fluted plastic sheets.
Oppoga Bruk’s Outdoor Board contains no PE, and is infused rather than coated with water resistance. According to Starleaton this makes it resistant to water, biodegradable and a real alternative to foam PVC, foam board, and polypropylene flute for outdoor use up to 12 weeks.
Starleaton says the paper-pulp alternative does not suffer from either flute shadow, or ink adhesion issues such as cracking, as polypropylene fluted sheets tend to, because the surface is not permeable.
Ben Eaton, CEO, Starleaton says, “The added benefit is that Oppboga’s Outdoor Board prints beautifully on both sides, with digital UV, offset or screen print, because it’s fibre-based and has a very smooth white surface. It can be die-cut, hole-punched, erected and hung with ease and is very robust indeed. At the end of the campaign, it is 100 per cent recyclable and de-inkable. It already contains around 60 per cent recycled fibre.
When I first heard the claims for this paper-pulp based board that contains no PE at all, I was sceptical. How could it last outdoors in all kinds of weather if it’s made of paper and is not sandwiched between polyethylene? Then an Oppboga staffer immersed a printed sample into water, left it there for 15 minutes and pulled it out – it was perfect. Not even the board edges were compromised.”
Starleaton says Outdoor Board is available now in 2440mm x 1220mm, sheets and by special order in sheet sizes up to 1700 x 3600mm.
The company notes that because it is a solid, stiffer board, transport and storage space costs are lower. This is because it lays and stays flat and is dimensionally stable, while plastic fluted sheets contain mostly air space and compress/deform more easily.
Starleaton will feature Oppboga Outdoor Board at its PacPrint stand, E30, from May 23-27.