W+D holding direct mail days

Winkler+Dünnebier (W+D), has opened registration for its second annual Direct Mail Days event, presented in cooperation with the envelope manufacturers association.

Launched in 2017, this information-sharing symposium for the envelope and printing industry will take place in Neuwied on June 13 and 14.

Frank Eichhorn, managing director, W+D, says, “Last year, we received a lot of positive feedback for dedicating an entire event to direct mail, because it often can get overshadowed by digital media. However, this marketing channel offers plenty of potential and is of great interest to various industry professionals and advertisers.”

On both days of the event, participants can watch live demonstrations of creative direct mail applications, discover direct mail-related technical solutions, and learn about industry trends and unique ideas to increase response rates through physical mail. Technology on display will include the W+D BB700 S2, an envelope-inserting machine with the digital printing module TIprint, and the W+D 410 Easy Enveloper, an envelope-production machine that has a new embossing section.

Other notable activities include a culinary Come Together event on Wednesday evening, during which visitors and exhibitors can connect and exchange ideas. Then the forum will close with an exhibition by select international partner companies that will provide information on the latest industry trends and products.

Direct Mail Days starts at noon on Wednesday, June 13, and ends at noon on Thursday, June 14, to accommodate the travel schedules of international guests. Visit direct-mail-days.com to register, and to view video and photos of last year’s symposium.

This News article appeared in the March 2018 issue of Australian Printer Magazine

Source: Australian Printer